- Posted by Dave Chartock
- On March 31, 2016
- 0 Comments
- mobile app, mobile application, user experience
If your brand really needs a website, which undoubtedly it does, then it most definitely needs an app as an adjunct to encourage the growing number of individuals who search and shop online.
Apps are designed to be brand-driven, interactive experiences. According to Zubin Mowlavi, a contributor to Entrepreneur.com, “Fifty-two percent of worldwide mobile-device owners say brand, product, or store apps increase their interest in buying.”
“More notably,” he continues, “the average U.S. consumer spends 86 percent of their mobile use time in apps.”
Mobile apps are not solely for “big name” brands Why? Because more and more business owners, regardless of size, are coming to the realization that to be effective their mobile strategy requires more than a mobile-friendly website.
Why/ Because mobile websites are functional, and offer the same experience as a traditional website. In addition, today’s users are demanding a simple and streamlined experience to interact with your brand and accomplish their objective in using your app in an efficient manner.
Furthermore, your brand needs a mobile app to optimize the user experience, to allow the customer to interact with your brand, and to provide the customer with a personalized experience.
For example, if a customer browsed your brand several times and did not make a purchase, the app could send an incentive such as a discount coupon to help convert the browser into a buyer.
Furthermore, based on a user’s action, your app can send message to prompt the user to take another action.
These are just a couple of examples of how powerful your app can be.
Another unique example was created in-house by an online consumer-products company. The app was a game and when he user “won,” it brought the user to the website to entice product purchases.
When an app is designed correctly by The Attitude Group, it adds value to your brand, the user experience, and your business.