- Posted by Dave Chartock
- On February 2, 2016
- 0 Comments
- Communication, communication strategy, communications firm, media relations, Public Relations, public relations agency, publicity
Finding the right public relations firm can provide challenging regardless of whether it’s your first time selecting one or you’ve been through the process before.
Every company tries to convince you that they’re the right choice for your business.
So how do you choose?
Getting a sales pitch is one thing. It should not be the sole factor in choosing a public relations firm.
Another factor is to determine the “fit” whether you’re a start-up or an ongoing business, The Attitude Group is the fight fit for you because we conduct a needs analysis. Being the right fit works both ways. As a result, we will research your business or prospective business, if you’re a start-up, discuss the goals you wish to achieve, and work with you to determine which services are the best solutions to address your needs.
For example, if you’re a start-up, we may recommend both digital and traditional public relations. We may combine social media management with local publicity and/or business-to-business media outreach to create awareness of your product(s) and/or service(s). t help launches or grow your start-up.
We make every effort to understand your business and work as your “partner” to grow your business. And as your “partner,” especially if you’re an ongoing business, we’re there for you, especially if we’re needed to employ our reputation or crisis management services.
Next, you need to determine whether you need a public relations firm or not.
The answer to this is simple. Having a public relations firm on a monthly retainer, especially one that has researched and understand you and your business, is like having a combination insurance policy and partner. As such, The Attitude Group is there to protect and to help grow your business. After all, you and The Attitude Group have the same goal: to help make your business successful.
Furthermore, your public relations’ cost can vary from firm to firm. You shouldn’t base your decision solely on cost. With The Attitude Group, our costs are not only tailored to your needs, but we will work within your budget knowing that as it grows and succeeds, we will grow and succeed along with you.
Finally, like running an advertisement on a regular basis, you expect immediate results. But, like advertising, results are not immediate. And sometimes, it may be difficult to equate public relations as a return on investment. Instead, public relations needs to be your “partner,”whose goals and objectives are the same as your goals and objectives.
Like a continuously run advertisement whose goal is to keep your name or business name in the mindset of competitors, public relations are the same. Using a customized program from The Attitude Group can keep you or your business in the mindset of not only competitors, but in the mindset of prospective customers or clients as well.
Together, success will yours.