- Posted by Dave Chartock
- On July 13, 2015
- 0 Comments
- Brand Identity, Digital Brand Management, Digital PR, Digital Public Relations, Public Relations
There’s no avoiding it. Today, we are in a multi-channel, multi-device universe in which digital matters because an image is indeed worth more than 1,000 words… It can tell a story that engages your target audience and allows them to embrace your brand.
Digital in Public Relations combines the traditional practice of the science with modern platforms embraced by your target audiences to achieve maximum reach for your brand and identity. Digital is a part of everyday life, whether it’s a camera taking a photo of your license plate or a police officer doing their job. But, it is also the confluence of people, places and things for which the proper digital can help your brand stand out above others, increasing subliminal impressions like an advertising jingle you just can’t get out of your mind.
And, this is not new. It may have started in the run for president in 1960, in which John F. Kennedy was embraced by television viewers, which helped him to win the election. Today, video (especially digital) is a large part of running for elected office. You/your brand is like running for political office. You want to be noticed and gain favor with those who see it, and with video platforms such as YouTube, Instagram, Meerkat, Periscope and others, you can see how many times people view it.
Take a look at pop singers and how many started just by sharing on digital platforms. Digital helps to create memories, it helps to create content in an efficient manner and ranges from a single post to streaming video. For example, if you were a pizzeria, what would be more effective, a photo of your finished product, or a streaming digital segment of it actually being made – from the dough being twirled in the air to the ladling of sauce to the placement of mouth-watering toppings with the final product being pulled out of the pizza oven on a palette?
Let’s face it. Digital as a public relations tool really goes back to the first movies. Even the silent films conveyed a message. Just imagine what you can achieve with today’s evolving technologies and platforms?