- Posted by Dave Chartock
- On April 28, 2016
- 0 Comments
- marketing through apps, mobile app, mobile application, retail apps
Mobile apps are not just for big business. And while more and more small- and medium-sized businesses are joining the mobile app trend, it is simply no longer a trend. It is a necessity. Especially for those brick-and-mortar retailers who want to effectively reach their consumers.
Why/ Because while retail sales for December 2015 fell 0.1 percent, online shopping grew 12.7 percent compared with the same period a year earlier.
The National Retail Federation said 103 million shoppers went online during this past Black Friday shopping season compared with 102 million who shopped in brick-and-mortar stores. Furthermore, on Christmas Day, 49 percent of in-store traffic was driven by mobile apps, exceeding desktops at 38 percent and tablets at 13 percent. Mobile apps have distinct benefits for the brick-and-mortar retailer. First, it allows you to be more visible to your customers – to be able for them to be anywhere, and in theory, still be in your store, even completing a purchase.
A mobile app also can also serve your customers as an e-salesperson by being able to provide information pricing a quicker way to shop your business using search features, an ability to have an account with your business, a quicker way to communicate with it, and even a way to provide news to your customers far quicker than if the shopper was physically in your store or by phone using a voice system.
A Mobile App can even put sales and promotions at your customers’ fingertips.
In other words, a Mobile App lets you add value to your business helping brand awareness and even goodwill. Almost like making a big book of your products, their prices, your sales, promotions and, if you have one, a loyalty program that serves to encourage a smarter sales experience for the customer. And, if you’re a startup, a mobile app can help you gain market share. Overall consumer shopping trends show that 25 percent of all U.S. retailers generated 40 percent of all e-commerce transactions from mobile apps, that encourage the visitor and helps to convert into a customer and the customer into a patron. Is going to be a standard component of all businesses. It will not only become a cornerstone for your business, but the foundations by which you will not only be able to grow your business, but help it thrive so you can succeed. The future of retailing is here now. For more information on how the Attitude Group can design, implement, and maintain your mobile app and website and even engage in social media campaigns to promote your app, website, and brick-and-mortar business, contact The Attitude Group today and watch your business grow and succeed.