- Posted by Dave Chartock
- On October 18, 2015
- 0 Comments
- Business Growth, customer retention, customer service, Reputation Management
The old adage that the “customer is always right,” is debated today, depending on which side of the fence you are on. However, more important is customer service and how it is addressed.
Some people blow off the customer, even if the customer did nothing wrong. Others try to take advantage of the customer, thinking that they are naive and will just accept the service provider’s word, until it’s too late. Think about stories you’ve heard about mechanics and how a customer went in with a minor problem and before you know it, your car is held hostage unless you agree to the costly repairs.
Similarly, have you ever gone to a doctor and they don’t or won’t listen to you, even though you’re the patient (customer) and you are telling the doctor what’s wrong?
Customer service is not a two-word phrase above an office door or at a counter in your supermarket. Good customer service builds repeat business and referrals. It’s like that old TV commercial …and they’ll tell two friends, then they’ll tell two friends, and so on and so forth. It works both ways. If the first two friends are told positive things about an experience, they are likely to repeat it, and whomever they tell will repeat it especially in the world of social media. But watch out! Negative feedback will spread faster than you think! (And yes, you need to word things carefully. Do not defame anyone. Just talk about your experience).
At The Attitude Group, the customer does come first. The Attitude Group has a client-first mentality that helps create continuity. After all, our goal is to “partner” with you to help build your business and what better way to do it than to focus on the core of your business – the customer. The Attitude Group goes a step beyond, Because of our team approach, we put ourselves in the shoes of both you and your customers. Therefore, as a team, we can ensure that all bases are covered. And, if it involves reputation management, the same dedicated approach applies. Customer service applies to the one-on-one interaction between you, your staff and your customers and it applies digitally.
More than ever, if your customer doesn’t come first, you won’t have customers or even a business for that matter.
Let the Attitude Group show you how to grow your business with traditional and digital tools. We offer social media management, reputation management, public and media relations, editorial services, help with advertising and marketing, and website and IT needs.
If you make your customer first, then you’ll be first.
Together, we can help grow and expand your business.