- Posted by Dave Chartock
- On December 2, 2015
- 0 Comments
- Foursquare, social channels, Social Media, Social Media Management, social media marketing, social media strategy, Twitter, Yelp
When a small, brick-and-mortar business opens its doors, it is relying on the location it chose and the neighborhood that encompasses that location. The foot traffic and demographics may be a factor in having chosen that location. But aside from that and repeat business, a small business needs ways to grow and promote itself.
The solution to this challenge is social media management. Real estate brokers, restaurants, jewelry stores, delicatessens, and local businesses competing with chains and big box stores can all benefit from social media management. In fact, so can neighborhood medical and dental practices.
For example, small businesses can use contests, photos and promotions to attract and engage customers. These tools can be posted on social media to attach and engage existing and new customers. Another way is by staying in touch with clients using Facebook and Twitter, and asking them to share with their friends and followers to increase brand and overall business visibility beyond the business’ physical neighborhood. It’s like a restaurant with a “must have”meal or experience – some people will travel miles to try it – and try it again and again.
In addition, Twitter, one of the many social media platforms used by The Attitude Group on your behalf, can be used to locate people who live or tweet in the neighborhood in which you are located. Our social media experts know how to search by city, neighborhood or community name.
Another method is to use location specific groups’ platforms or have The Attitude Group create a group of your own. A neighborhood niche site designed for a local audience is like using a local newspaper, magazine, blog or municipal or Chamber of Commerce site.
For the record, there are sties that allow a visitor to address targeted individuals by city or neighborhood. This includes the review site Yelp (which can serve as a platform in reputation management), or mobile-centric Foursquare.
When a small business uses social media management to grow its business, like your own business, neighborhoods have distinct personalities, and posts should focus on their concerns and interests. Here is where your walk-in customers’ feedback can benefit your social media management efforts. List, as a good neighbor would, to their interests and concerns. Let your social media manager at The Attitude Group know what those are on a regular basis so that your social media management campaigns can reflect the neighborhood’s local issues. This will further ingratiate your business to the community in which you are located and make those in your neighborhood feel comfortable that you are indeed a part of it.
Let The Attitude Group social media management service help grow your small business.