- Posted by Dave Chartock
- On March 10, 2016
- 0 Comments
- brand exposure, brand voice, online presence, social channels, Social Media, Social Media Management, social media marketing, social media strategy
In today’s digital world, your reputation is everything. It is therefore crucial that a positive image be maintained and enhanced for you, your business and your brand. It is often said that the public never forgets. If that is true, then your brand is your lifeline and it must be protected, enhanced and perceived in a positive manner.
According to the 2014 Edelman Trust Barometer, 65 percent of online users search the Internet for information about people and companies. In addition, the 2015 Social Media Marketing Industry Report, noted that 92 percent of marketers surveyed said social media was vital for their businesses; and 90 percent noted that social media increased their exposure; while nearly 70 percent said social media helped to develop loyalty. Loyalty builds trust and trust helps to build your brand.
The Attitude Group’s social media management service can help build your brand. First, The Attitude Group will work with you to determine your objectives and then select the social media platforms that best meet your objectives. Then, we will help to create the image you want for you and/or your brand. Creating an image is both visual and verbal. The right image can include your logo, photographs and other visuals, as well as verbal. Verbal images include written content for your brand and product description, website copy, and postings to create a buzz that will drive existing and potential customers to your website. Your image and content must be consistent. Consistency in both creates an imprint and that imprint becomes your brand.
But, there is more to building a brand on social media than simply creating an image. You need to be able to have an open dialogue with customers and potential customers. Social media allows you to engage with them and respond promptly to complaints and questions. Having an interaction with them helps to build brand and image, both of which help grow your business.
Social media can also be used for reputation and crisis management. Using social media management services from The Attitude Group will give you access to digital public relations that can reduce the negative situation in the event of a crisis. It provides an immediate explanation and corrective measures that are being taken to deal with the crisis and turn a negative into a positive. Similarly, reputation management can be used to address a negative review or complaint using positive posts to nullify the situation and then emphasize the positive.
The Attitude Group’s social media management services are more than a primer for your brand. It is a team of professionals that can create, monitor, enhance and grow your brand and with it, your company too.