- Posted by Dave Chartock
- On July 25, 2015
- 0 Comments
- Brand Awareness, Brand Management, Business Growth, Community, Customers, PR, Reputation Management, Social Media, Social Media Management
Social media has been a constant, but it is forever evolving.
In the early days, social media consisted of using a landline telephone and actually talking to people face-to-face. As the personal computer industry evolved, it came in the form of chat rooms and email. Then, there were video sites such as YouTube and the start of social networking with MySpace. Today, it is, among others, Twitter, Facebook, Instagram, LinkedIn and many others – all designed to provide an individual’s permanent “15 minutes of fame.” Then, around 2008, PR agencies needed to show their clients they were getting media placements and they turned to Twitter and Facebook to showcase that.
Fast forward to today, Social Media is being used to help create brands through the creation of communities. Your online community become more than your customers. They become your patrons and supporters, your cheerleaders of sorts, embracing your business, its products and/or its brands.
Their stories, their satisfaction are a way to help increase awareness of your business, its products and/or services and speak volumes to its value. And, your key to all this is Social Media Management. Why? Because inquiries through Social Media MUST be answered – it is a way to reach out to new and existing customers/clients to grow your business.
And, not only must they be answered, but they must be tracked and responded to in a reasonable amount of time – preferably in an hour or so, especially if there is an issue with regard to your product’s or brand’s quality. Unanswered, it’s like that old TV commercial, the person who sent the post or Tweet can tell two friends, they those two friends will tell
two friends and so on and so on. Thus, social media management is fast becoming the pre-eminent form of reputation management.
The key is how to treat your follower base. Treat them well using Social Media Management and you will gain followers that actually matter. Wow! What a great way to grow your brand!