- Posted by Dave Chartock
- On June 6, 2016
- 0 Comments
- Brand Awareness, brand building on social, brand voice, Social Media Management, social media marketing, social media strategy, social platforms for marketing
Today’s world is far more competitive than it has ever been. And being a start-up business, well, it can be an uphill battle. Fortunately, you have social media on your side. And while social media is not the total solution to getting your new venture off the group, it is an essential tool that can play a significant role in launching, maintaining and growing your business or brand.
Social media can help you create a buzz about you, your new business and/or your brand. Using various social media platforms, and adhering to each platforms ethics and etiquette, you can search for followers and start a conversation. If you want that individual to go to your website, provide some value in your conversation or tweet that value so that it will encourage them to not only go to your website, but help spread the word and have them share it with others.
This initial step will help you create conversions, distribute content, generate leads and begin your customer acquisition strategy.
Social media provides the start-up with a low cost solution to maximize your marketing budget while reaching a large audience. This increases your chances of success because social media significantly increases the pace of word-of-mouth marketing with a potential of reaching millions of consumers at the click of a button.
Social media’s role in helping a start-up can be found in the following numbers: First, Facebook alone is responsible for 15.8 percent of total time spent on the Internet; one out of every three Americans use Facebook to get their news; 40 percent of people socialize more using social media platforms than they do face-to-face; the average Twitter user spends 170 minutes each month on it; the average shopper using social media for online purchases spends $140 when coming from Pinterest and $60 when coming from Facebook.
But before you engage social media, remember, do not mix your business accounts with your personal accounts. Don’t even link them.
Next, if you haven’t done so yet, determine your brand and how you want your new company portrayed on social media. Align your decision on your company’s culture. After you have decided on your brand and approach, define your social media goals. Perhaps you would like to set up a timeline on what you want to achieve and by when using social media. Include in this which social media platforms can best be used to help you reach your goals.
You know you are on your way when your social media profile raises your brand awareness, your content generates lead, your leads turn into customer, and your customers become your patrons.