- Posted by Dave Chartock
- On May 24, 2016
- 0 Comments
- basics of social media, building a social brand, create brand awareness, marketing through social media, Social Media, social media marketing, social media strategy
Marketers continue to look for the right formula to generate sales on the Internet, mobile devices and social media platforms.
And theses platforms continue to add features to enhance their network to help these marketers. But are such innovations and enhancements the answer or do they add to the confusion?
To improve your brand or business, take a step back. Go back to basics and the reason you embraced social media to create business and brand awareness and driving revenues on your website.
To go back to basics, reassess your target audiences, ascertain their needs and behavior, identify how your brand is performing, and look for ways to engage your existing and potential customers and clients.
Since the customer is key, determine their needs and how those needs, may have changed, could change and will change.
Ask yourself (and/or your team) what you care doing to keep your social media content and customer engagement fresh. Remember to employ the ethics and etiquette of each social media platform.
Remember to share relevant content form other sources, always interact with those who communicate with you, never link your personal or business social media accounts, customize your content for each specific social media platform, and have a clear and achievable goal.To achieve your goal, make sure you provide something of value. It’s the first rule of thumb: engage an existing and/or potential customer or client.
You also need to remember social media is about what your audience wants and not about what you can sell them.
Engage in social media management by taking part in conversations by following individuals with whom you want to connect. You can also guest post on established blogs.
Remember to include share buttons. You can’t expect people to spread the word about you, your business or your brand, if you don’t make it easy for them to share your content.
Getting back to basics also means you need a strategy, perhaps with a timeline, so you can methodically build a following by engaging them one step at a time. Doing so keeps you, your business and/or your brand in the forefront with situational and challenging content, on a consistent basis.
What getting back to basics does is improve your customer and/or client experience and deliver more successful social media marketing results.