- Posted by Dave Chartock
- On July 19, 2015
- 0 Comments
- Google, Mobile, Search Engine, SEO, Web
With online queries on smartphones now outnumbering those on desktop computers and tablets, Google has established new criteria to move beyond the mobile web into native mobile apps.
This criterion is a new mobile-friendly algorithm that will enable preferential search rankings to sites optimized for mobile. The algorithm analyzes URLs and report if they have been designed to be mobile friendly. This algorithm or rule change will impact mobile searches in all languages, creating a significant impact on search results.
Google defined “mobile friendly” as sites featuring readable text without zooming, content sized to a smartphone screen (no horizontal scrolling required), easy use of links and the absence of applications not customary in mobile such as Flash. Sites not meeting this standard will likely fall in search rankings, although strong content will continue to be rewarded.
The new algorithm is already in place. With it, general mobile Google searches from mobile devices will no longer yield the most popular, organic results; instead, the most popular, mobile-friendly websites will appear, in ranked order.
What does this mean for your business? It means growth. Smartphone users who do searches usually go to someone within five miles of where they are located. Consequently, being mobile friendly is critical to building your brand and building a base of repeat customers.
Google believes these changes will provide a better mobile experience for smartphone users. Remember, Google has a vested interest in all this: Android.
While Google’s changes affect only smartphones now, tablets will follow. That is why you need to have The Attitude Group make your Website mobile friendly so your business not only continues, but grow.