- Posted by Dave Chartock
- On October 25, 2015
- 0 Comments
- brand voice, Communication, communication strategy, Digital
In today’s high-tech world, you may get an argument when people say there is no communication. After all, how can there not be? I mean we have texting, and liking, and selfies, and chatting, and talking and speaking (no, they’re not the same), and emails, and, of course, our voice. But none of these forms of communication has any relevance unless it is partnered with listening.
As we move deeper and deeper into an ever-evolving world of different platforms and means of communication, it seems more and more that the art of listening has gotten lost. Oh, people say they listen, but do they? They hear, but don’t listen.
To listen is to pay attention to not only what an individual, client or potential client says, but the intention and sometimes implication of what is meant. Listening may require interpretation, which, as a proper response, requires communication, such as a question, which then requires listening again.
Part of the problem may be generational. I have listened to conversations involving twenty-somethings and thirty-somethings and aging boomers only to hear the need for explanations. Each generation seems to communicate and understand those within their generation, but between them and boomers are a gap that does not lack communication but does lack listening.
When a client speaks, that is communication — a conveying of ideas, wants, and circumstance. When the client’s communication is accurately converted into well-executed service, resolution of a conflict, and client satisfaction — that is listening.
At The Attitude Group, we provide clients with access to a team that consists of individuals of varying specialties that not only listen, but provide a two-way give-and-take so that communication flows both ways. This evolves listening to ideas, and ideas are what help grow our clients’ business.
Why do we do this? We do this because no two individuals and no two businesses are alike. And the solutions to the challenges of an individual as a brand or a company as a whole are tailored to that individual’s needs or the needs of a client company. There is no cookie-cutter approach used to grow your business. It’s kind of like Apple Computer that grew from personal computers to music playback devices to phones, and some say they’re working on a self-driving car. (Google is doing the same). Other companies are doing it through acquisition. The concept is not new. It’s called diversification or more simply put, “don’t put all of your eggs in one basket.”
Diversification came from ideas and ideas came from listening, and listening begins with the right attitude, and the right attitude begins with us.
For more information, click here. Why? Because we’re listening!