- Posted by Dave Chartock
- On January 5, 2016
- 0 Comments
- editorial services, professional writing, writing
In the 20th century, public relations seemed to be a natural outgrowth of journalism. In fact, some of the founders of many public relations companies were started by journalists.
That meant that the client would be the recipient of built in editorial services. Unfortunately, that doesn’t seem to hold true today.
More and more public relations firms are in need of journalists (writers) who can write the press
release or feature story and an appropriate headline to get their client’s message across. And with the economic difficulties that followed 2008, even online publications seem to be in need of the old-school journalist. Furthermore, because colleges and universities now offer degrees in public relations, more and more individuals think they can write, but can’t.
They rely on computer programs to do spellchecks and grammar checks. And, while the technical aspects exist (you can even run a document through an AP Style program), there seems to be less and less creativity and, with it, ideas.
This is where The Attitude Group’s Editorial Services serve to benefit its clients and potential clients. An experienced journalist is able to produce web copy, conduct research as if they were doing an investigative news story, write a feature or news story, flip it into a press release, and, because of the experience as a journalist, know how to better deal with editors with respect to media placements than those who have never been “on the other side of the fence”.
Using the extensive experience of a published journalist (more than four decades), The Attitude
Group is unique. That uniqueness is the ability to have the core of your content designed for and evolved as your business grows.
At the heart of this is good writing — the use of specific words for specific purposes. It begins
with an award-winning journalist who happens to be the creator of the solution-oriented story. It
involves experience in writing for newspapers, magazines, newsletters, and the web. It also involves experience for internal and external publications. It involves the researching and writing more than 60 blogs. As well as press release drafts, media pitches, media advisories, ghost-written columns and blogs, marketing collateral, advertising copy, and web and mobile copy optimized for SEO by The Attitude Group team.
The Attitude Group’s editorial services serve as the foundation upon which The Attitude Group
implements programs that help increase the awareness of you, your business, its products and services, increase your revenues, and grow your business.