Grow with Attitude

Our Mission

The Attitude Group is a bi-coastal, New York and Los Angeles based, Integrated and Comprehensive Communications, Branding, Digital Marketing and Technology agency built on relationships with a focus on elevating your brand. We focus on merging modern digital techniques with traditional media services with success that drives results.  The ability to create beautiful, responsive and thought provoking campaigns is at the heart of our success.

Our Goal

We aim to exceed our clients’ expectations and ultimately challenge ourselves to create unique strategies that define brands in a competitive market.  The Attitude Group helps businesses leverage their brand and maximize its’ potential without sacrificing business owners’ time.  We at The Attitude Group believe that each business’ brand identity is unique – every outlet you utilize from Social Media to Web Sites, Mobile right through to your Business Cards should feel like a natural extension of your business.  We make interactions across your platforms seamless so your customers remember you, and you can focus on running your businesses.

As Heard on 1010 Wins


How We Help You Win

The Attitude Group is a top provider of modern digital and traditional branding, public relations, social media management and marketing services. We center on transcending the barriers of traditional media by focusing on the synergies that exist across digital and traditional platforms. Our team is compromised of dedicated professionals with decades of cumulative experience in their respected disciplines.  They sit on the corner of expertise and discovery, working every day to reinvent how we promote the brands we support.  Each of their stories and respective journey becomes another piece of the story-telling fabric we bring to your campaign to define new heights.

The Attitude Group created TAG Media Group in 2016 to further help hone specific skills relevant to our clients.

TAG Media Group is a creative communications agency, helping brands leave their mark with innovative and aggressive media campaigns via traditional public relations, social media, content creation, influencer engagement, event conceptualization and digital.

We are results driven, offering the talents and efficiency of a global firm, with the drive, energy and passion of a boutique agency. Our experience spans many industries including: lifestyle, entertainment, fashion, travel, hospitality, consumer goods and technology.

With offices in New York and Los Angeles and a network of publicists around the globe, we offer local expertise with global reach.

Learn more at

Our Leadership Team

Daniel Chartock (CEO)

Chartock founded The Attitude Group in 2004 with a vision in mind – to help businesses break the paradigm of brand identity being handled by many separate dedicated entities with no awareness to brand consistency. Serving as the Chief Executive Officer and Attitude’s visionary, he seeks to ensure the brand functions with the muscle and thoughtfulness of an established organization, but with the agility and mindset of a startup to ensure new developments in the fields Attitude touches are available to clients.

Chartock has spent time with Fortune 500 organizations including Avis Budget Group and Staples, providing analytical and creative solutions to drive businesses forward.

He holds a Bachelors of Science in Communications, Public Relations and Business from St. John’s University in New York.

Eben Rogers (President)

Rogers joined The Attitude Group in 2014 and serves as its President, overseeing day-to-day operations for the organization and working with new clients to build solutions designed to grow their businesses.

Rogers joined The Attitude Group most recently after working with startup messaging app LiveProfile, overseeing their community development and relationships and working on campaigns designed to strengthen and grow the outreach of the application. His campaign reached millions as LiveProfile was acquired by BlackBerry. Prior, Rogers has served in leadership and communications roles with AOL, Staples and PETCO.

His desire to see businesses in his community grow fuels the work The Attitude Group does to help its clients reach new levels.

Learn more about The Attitude Group and our team on our about us page!

Why We Are Different

The Attitude Group’s mission is to be a one stop shop for our clients, providing integrated services to help take their businesses to the next level.

  • Integrated Digital Marketing and Communications Strategy
    • Public and Media Relations
    • Crisis Management
    • Social Media Strategy and Management
    • Social Media Marketing
    • Search Engine Marketing
    • Search Engine Optimization
  • Creative Content Development and Distribution
    • Web Design and Development
    • Graphic and Brand Design
    • Mobile Application Development
  • Paid Media Strategy and Execution
    • Traditional and Digital Marketing
    • Traditional and Digital Advertising
    • Media Planning and Buying
  • Brand Identity Therapy
    • 60 Second Attitude
    • My Attitude (Branding)
    • Attitude Adjustment (Rebranding)
  • Life Event Services
    • Event Planning and Promotion
    • Conferences

Let’s Have A Discussion To Move Your Business and Brand Forward

Call Us At 212-951-0900


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