- Posted by Dave Chartock
- On December 28, 2015
- 0 Comments
- brand building, Brand Management, Business Growth, business management, industry expertise, media relations, professionals, Public Relations, social media marketing, web design
Experience is the new brand. Experience translates into reliability and reliability helps to build long-term, meaningful and productive client experiences.
Many clients base the services they need on price and if it meets their individual needs. They may also look at marketing and advertising hype. In the architecture, engineering and construction marketplace, for example, firms in those arenas have to have experience in the form of a track record, especially if they want to do public work. Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and similar devices used by the public section always request details of a firm’s specific experience as it pertains to consideration for a project. And, usually, that track record has to be constant over many years, often detailed in an RFP or RFQ.
Similarly, if you have a service provider, such as an auto insurance provider, how they treated you in the past is indicative of whether you wish to continue to renew with them or check out other companies that may or may not provide you with a first-time or temporary rate. The same may hold true with a business or individual providing auto repair services.
Experience today is even given its just reward when applying for a job. More and more companies and educational facilities will accept years of experience in lieu of a degree. Today’s rule of thumb, such as at Columbia University, is one-and-one-half years of experience is the equivalent of a year’s education.
Yes. Today, experience is finally getting recognized in the educational and business arena.
“The Experience Economy,” by Joseph Pine II and James H. Gilmore was a controversial essay published in the Harvard Business Review in 1998. This essay suggested that businesses should create memorable events for their clients, and those experiences and the memories they instilled would become part of the brand. It’s like going to a restaurant. If you like the food and have a good experience, you may become a repeat customer. You may even refer others to that restaurant.
The same happens with all businesses. If the client has a good, beneficial experience, repeat business can follow.
“Now, for the price of dinner out with my boyfriend I have a site that finally does me and my brand justice! It makes me smile every time I click over to it! And because it’s designed to be flexible, I can update it super-easily whenever I want ̧” said Maranda Thomas.
Bradley Menson said he “stumbled across The Attitude Group one day when I was looking for a fresh new look for my website.” The Attitude Group’s “responsive design [proved] perfect for mobile and tablet browsing…To top it all off, there is a team of friendly, helpful support staff to answer any questions I had.”
The Attitude Group’s experience goes way back…before its official founding in 2004. The company’s founder, Daniel Chartock, was called a “prodigy” when at age 7 he wrote his first basic software program. As an adolescent, he wrote the templates for a major corporation’s specialty division’s publication websites, and he continued his experience through college until he founded The Attitude Group.
Daniel, though, is not the sole experienced individual on his team. Because his team not only brands and re-brands, provides social media management, marketing, public and media relations (exceeding a quarter of a century of experience), editorial services (exceeding four decades), IT and related needs, the company’s name has become synonymous with the term “experience.”
For 2016, experience is the new brand, and as such, that brand is The Attitude Group.