- Posted by Dave Chartock
- On August 17, 2015
- 0 Comments
- business exposure, Business Growth, Google, online exposure, online presence, online search, online traffic, organic traffic, Search Engine Optimization, SEO, webpage traffic, website
How many people view your web page relies on search engine optimization (SEO) and one way to improve SEO is through effective Google+ management.
A couple of months ago, Google’s share of the search market was nearly 71 percent. And, because the majority of those who do search use Google, it stands to reason that its search algorithm is favored on its platform. Consequently, Google+ improves SEO because it is being used on the platform for which it was created.
As a result, the search is immediately indexed, rather than crawled, making data appear faster. Google+ also overrides business data for your organization with the information you provide and share on your Google+ page, making this the most important, yet underutilized and under-appreciated platform.
If it sounds familiar, it is because Google+ was Google’s response to Facebook. Through its evolution over the last several years, while it struggled to build a following, Facebook also evolved, integrating with Google’s entire platform.
There are many benefits to having The Attitude Group (TAG) use Google+ for its clients. These advantages include improved business data in search results, improved search relevance for your organization’s expertise, and improved relevance scores for your entire brand. By raising all of your content in the SEO ranks, and not what is just on Google+. Google will follow people going to your Google+ posts, automatically raising the score of all involved content.
Furthermore, TAG has actually tied SEO and Google+ together to optimize your company’s profile and content to maximize your business’s exposure. The results speak for themselves: we have had our clients go from the 10th page of search results to the first page without spending a dime on Google Adwords advertising. And there are other cost benefits to the client too. The more “organic” searches you can generate from Google, the less you need to spend on sponsored Adwords and digital advertising campaigns. Another benefit is that the same search rules will apply to mobile searches as long as you follow Google’s mobile requirements.
For users who want to share a client’s info, photos, etc., effective Google+ management means guaranteed site information accuracy and an ability to function similarly to Facebook.
The bottom line is this: efficient management of Google+ helps to grow your business – and isn’t that what it’s all about?