- Posted by Dave Chartock
- On June 13, 2016
- 0 Comments
- digital marketing, marketing strategy, online marketing
It seems that a business’ approach to acquire and retain customers and clients has its roots by generation. For example, baby boomers grew up with television, radio and newsprint to read and hear about news and products. But, millennials have paved the way, with the help of technology, for a faster-paced, digital world win which communication and businesses are at our fingertips.
From a simple marketing perspective, we have done form word-of-mouth to digital word-of-mouth in which social media platforms have become a dominant arena in which businesses vie for customers, product awareness and even product feedback
Unlike traditional marketing, digital marketing levels the playing field. It allows any business to compete with any of its competitors regardless of size, providing you have a solid digital marketing plan.
Compared with traditional marketing, digital marketing substantially lowers the cost of marketing, and in some cases, replaces costly advertising channels such as the yellow pages, television, radio and magazines.
With digital marketing, you can see in real time what is or is not working for your business online, allowing you to change quickly to improve your results.
Online, you can see how the number of visitors to your company site increases, not to mention conversion rates and more, and all at the click of a button.
In addition, digital marketing allows you to refine your strategy and even tailor it for less cost compared with traditional marketing, providing virtually instantaneous improvements and/or opportunities to help grow your business.
Digital marketing also helps to facilitate brand development using a well-maintained website, quality content, and the ability to target your audience while providing continued value and lead generation opportunities.
Digital marketing also provides your business with a far greater exposure than traditional methods such as television commercials or print advertisements.
Online marketing also provides you with the ability to go “viral.” In other words, you can share with your customers, who in turn, can share with their followers and friends. Think of the benefit of this capability if you want to publicize a sale!
Finally, digital marketing can be interactive. It allows you to engage current and prospective customers in conversations about you, your products, your brand, and your business in general. If you’re a manufacturer, they can offer feedback with regard to products they’d like to see, providing a built-in source of prospective customers for a product or service they want.