- Posted by Dave Chartock
- On March 17, 2016
- 0 Comments
- Brand Identity, brand voice, branding, marketing, marketing strategy, personal brand, Public Relations, Social Media Management, social media marketing
It’s not a new concept. Business executives have been creating their personal brand for decades.
In the 1980s, for example, coaches would be hired to teach business executives how to speak, dress and create an image, not necessarily of themselves, but an image they would need and want to project because people, ultimately, want to do business with people. This practice was very prevalent in the early days of the personal computer industry where a product’s creators, often engineers, had to transform themselves or be transformed into business executives.
And with today’s digital communications and social media platforms, it’s more impactful and easier than ever before for individuals, from business executives to politicians, from artists to musicians, and from actresses to models, to publicly define and communicate his or her personal brand and through dress, speech, appearance and style, than ever before.
Like the 1980s, social business strategy firms still proliferate. Many are skilled at transforming the cliché silk’s purse from a sow’s ear. But the bottom line is creating a perception of how you want to be seen by others and The Attitude Group and Bloc Concierge have the services, when combined, that can help create the personal brand you wish to achieve.
First and foremost, you need to work with a Bloc Concierge team member to help you identify the elements you wish to project as part of your personal brand. This team member will help identify the right clothes, groomed appearance, speech and voice tone, walk and style that will help you become your image or personal brand. They will work with you one-on-one to implement the image you want others to see. Thus, the perception that becomes your brand is the reality others will see.
Once your look, style and tone is established, select a medium with which you are most comfortable, such as being before a microphone or TV camera.
Make sure you master a balance between the “public” image you want and the private one so that your privacy is respected by the media. This is particularly important for those who expect to be in the public’s eye, such as artists, musicians, politicians, models, and actresses.
Experience before a camera, being interviewed, is a skill that needs to be learned. This requires lots of practice. And, if you’re a business leader, this skill can help in projecting you as a leader in your industry, marketplace or community. This skill will also prove helpful if you find yourself I a crisis or reputation management situation.
Remember, a personal brand is not inherent. It is something that is guided, cultivated and defined on your behalf.
Once you have your personal brand defined, The Attitude Group’s social media management, public and media relations and editorial services can create, monitor and grow your online presence. And like the physical image you now project, your digital image needs to be as carefully crafted as your personal persona. This means what and how you share your information, both personal and professional, how you share s your personal and professional brand, but the image you your family member images, where you share your messages and images, and what you say online not only affecters, business associates and your company as well.
Over the past half-decade or so, there have been far too many horror stories of employees being fired for what they’ve tweeted or commented on online. And, the courts have upheld a company’s right to do so.
Remember too that your personal brand can be strengthened or weakened by your connection to other brands. It’s akin to “guilt by association.” The latter is one reason why celebrities need to be careful about product and other endorsements. Even if a celebrity is not legally liable, if something negative results, it can affect not only their personal brand, but their livelihood. Look at sports figures who have lost endorsements as a result of something they did or said.
A strong personal brand is reliant on strong content – a service carefully constructed and personalized by team members of The Attitude Group.
To help you with your brand, The Attitude Group’s social media management experts can Google you and set up alerts for your name on a regular basis.
Creating a strong personal brand also means you need to be responsible to what is being said as well as what you are saying in posts and tweets. After all, your online presence becomes you own personal intellectual property.
With the help of social media management, you can have a niche created for you, you can have increased visibility, be recognized as an authority, and establish a following. In other words, you can become a celebrity in your own right. (Just look at the celebrities in pop culture today. Look at those in the music world who began with an online presence.)
Most important is to realize that like you, as an individual, your personal brand cannot remain stagnant. It needs to grow and evolve and it can accomplish this by combining the services of Bloc Concierge and The Attitude Group, both of whom have reputations for helping to create, maintain and grow personal brands for individual and business success.