- Posted by Dave Chartock
- On November 16, 2015
- 0 Comments
- Brand Identity, brand image, brand voice, creating an image, creative marketing, making impressions, slogan
When you start your business, or look to rebrand it (or yourself)), image is the key to success. First and foremost, in order to create the right image, you need the right attitude.
Creating an image or brand takes a game plan created by The Attitude Group. That game plan beings with a detailed conversation of what you want to achieve. Then, we observe what or who the image is intended. A needs analysis is then conducted and an outline is created.
The next step is to look at how you speak (f it’s your image), how you address issues, respond to business and media inquiries and how you act and react.
The purpose is to determine the image you have and what needs to be changed in order to help you and your business become a greater success.
Next, we will have various team members coach you on what changes and improvements are needed.
Why? Well, perception is reality and how you act and react, speak and dress, or market and present your products and services will determine the level of success.
Yes, your products and services need an image too. How they are named, packaged (that’s why we have industrial designers and focus groups), and even advertised can make or break its success. Want proof? Look at the advertising slogans and jingles that are lodged in your memories. Here are a few examples:
“Plop, Plop, Fizz, Fizz, Oh What a Relief It is…”
“I can’t Believe I ate the whole thing….”
“You deserve a break today…”
“I’d Like to Teach the World to Sing in Perfect Harmony…”
“It’s Good to the Last Drop!”
“Be all you can be!”
Anyway, I’m sure you have there are those you remember. But, the point is that a successful slogan, tagline, or jingle is remembered for a long, long time, and with I, a positive image of you, your product or services.”
(It’s kind of like a few words of a specific song by a group. If you heard: “She loves you yeah, yeah, yeah,” doesn’t that create a memory or image of The Beatles. Or, “I can’t get no satisfaction…,” doesn’t that jar an image or memory of The Rolling Stones?
Even some catch phrases live on in the memories of past and present. From “Did I do that…” to “Bazinga,” to Dy-no-mite!,” to “Nanu, Nanu,”“Reality…What a Concept!,”“There’s no place like home…,”“Is that your final answer?”
In each case, they conjure up an image or memory 00 and that is what The Attitude Group can do for you., your business, your products, and your services.
You see, success comes with the right image and the right image can be created with the right attitude and of course, he right attitude beings with The Attitude Group.