- Posted by Dave Chartock
- On March 24, 2016
- 0 Comments
- Brand Identity, brand image, brand meaning, brand personality, branding, color psychology, marketing, perception, visual communication
There are some who believe how color is used has influence over the way we perceive things.
Experts say that color “communicates” with the hypothalamus, which in turn, sends signals to the pituitary gland, to our endocrine system, and then to our thyroid, Then the thyroid initiates a release of hormones that affect mood, emotions, and, subsequently, our behavior.
Marketing data indicates that many as 85 percent of us choose a product that is based on color. When it comes to social media and website, color affects conversions, they maintain. Here is where color psychology comes into play.
Color psychology is part of behavioral psychology. And when it comes to websites, some designers advocate a green-yellow-red color scheme because we are conditioned that green is for “go,” yellow is for stopping to take notice, and red makes us stop momentarily for a longer look. (But, more on green and yellow later).
Vibrant colors have been used to imply fun, while have been used to imply fun, while blue, purple and green has been used in selling products to women.
With this in mind, different audiences react to different colors. For example, it is said women don’t like gray, orange or brown. They seem to prefer blue, purpose and green.
And avoid pink when targeting women. While we are conditioned to the fact that pink may suggest femininity, very few women choose pink as their favorite color. Women also seem to dislike earth tones such as brown and orange. On the other hand, if you are targeting men, avoid purple, orange and brown. It seems that psychologically men prefer blue, green and black.
Studies suggest that blue encourages trust, peace, order and loyalty. Some say blue helps to install serenity and calmness.
Yellow is perceived for warnings, which is why it is prevalent in traffic signs and traffic lights as well as warning signs.
Green is considered ideal for environmental and outdoor products. And while orange is not well like as a color, it is considered a color that triggers haste and impulse. And, because it is a loud and warm color, orange is also said to represent fun and togetherness.
Black is a color hat signifies luxury and value. It has been said that black represents glamour, sophistication and exclusivity as well.
According to an article on colormatters.com, anti-aesthetic colors may capture more attention than those that are considered aesthetically correct, but the objective of a conversion is to gain attention.
Thus, color matters in all that you do and all you wish to achieve. From converting website visits to sales, to the design and marketing of your product and its packaging, the colors you choose can make a difference.