- Posted by Dave Chartock
- On April 7, 2016
- 0 Comments
- brand visuals, Social Media, social media marketing, social media strategy, visual communication
There’s that old saying, “a picture is worth a thousand words.” That is never more true than with social media.
Why? Because the visuals you choose can make or break what you are trying to achieve.
Statistical evidence of this include that fact that Pinterest is second only to Facebook in driving traffic to websites, and Tweets with photos get 35 percent more retweets than those without them.
To choose the right image, you first need to optimize your images for each social media platform. In doing so, you need to keep in mind not only who is your general user base, but who is your targeted audience and what you think they expect from your page or profile. It will vary from platform to platform, business to business and brand to brand.
You need to always keep in mind who will see these images. For this reason, you need to keep in mind each platform’s image orientation guidelines.
Image size is also important. By maximizing an image’s size for each social media platform, you can be sure that they will be sharp and crisp.
Image content is also vital. It only takes an instant, but the photos you post can stimulate the viewer. And, in the case of a product or brand, evoke a response that results in a purchase and/or new customer.
In fact, studies have shown that there are different levels of engagement depending on whether a person is in a brand’s photo. Yet, images without people in them resulted in higher levels of participation.
Other studies have shown that content paired with the right image attracted 94 percent more views than content without images.
Remember too, before you choose an image, make sure you have permission to use it.
Stock photography can serve as one course, and in many cases, stock photography is available at no or low cost.
So, to choose the right image to use on social media, remember your target audience, remember the platform’s image guidelines, and most important, remember the message you wish to convey.