24Jan

The Benefits of a Professionally-Written Blog

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blog, blog writing, Blogging, professional writing

Have you ever asked “What is a blog?” Blogs began as an online diary — a personal chronological log of thoughts. But, blogs have evolved into professionally-written articles. They have become not only marketing tools that serve to publicize an individual’s, group’s or company’s online message, but as an alternative press by which […]

09Nov

Ideas: A Key to Your Business Success

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Blogging, Brand Identity, Digital, SEO, Social Media

You had an idea. You started your business. But, now you need more ideas to grow your business. Some thoughts help you move your business progressively forward. Others do not. You may not be today’s Apple Computer (ideas are not exclusive to the high-tech industry), but Apple was not the company it is today. It […]

17Aug

Effective Google+ Management Improves SEO

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business exposure, Business Growth, Google, online exposure, online presence, online search, online traffic, organic traffic, Search Engine Optimization, SEO, webpage traffic, website

How many people view your web page relies on search engine optimization (SEO) and one way to improve SEO is through effective Google+ management. A couple of months ago, Google’s share of the search market was nearly 71 percent. And, because the majority of those who do search use Google, it stands to reason that […]

06Aug

Why do I / My Small Business Need a Publicist?

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Brand Awareness, brand growth, branding, Business Growth, business management, marketing, media relations, Public Relations, publicist publicity, Social Media

Why do I / My Small Business Need a Publicist? If you are one of the more than estimated 28 million small businesses in the United States, or a musician, band, author, doctor, dentist, lawyer or even a dog walker, you want to make what you do successful. Or, perhaps you wish to run for public […]

31Jul

Consistent Brand Identity

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Blogging, Brand Identity, Digital

You are a musician with a distinct sound that’s your brand. You have a successful product that’s your brand. You are a chef with a signature dish that’s your brand. You are an artist, and your style is your brand. “Branding” is a term most small businesses do not understand. Branding could be your approach […]