- Posted by Dave Chartock
- On February 19, 2016
- 0 Comments
- Brand Management, brand voice, Communication, consumer relations, online presence, social channels, social conversations, Social Media, social media marketing, social media strategy, social presence
A key tool in brand building is trust. Many of us still use brands we grew up with because there is a comfort level or trust.
Social media is one way to build trust. To do this, The Attitude Group can implement a social media dialogue that leads to trust. It’s a way customers can interact directly, if not immediately, with a brand.
Social media allows existing and potential customers opportunities to regularly communicate to build brand value, which, in turn, leads trust.
Communication with your company provides an immediate response to questions and complaints in front of a large audience. This allows complains to turn into testimonials, and that too helps to build trust using social media.
In addition, interaction with your audience provides accountability, and by being accountable, trust is also built.
Trust can also be established and maintained by using social media to promote your company’s social responsibility efforts.
Building trust is neither easy, nor is it quick. The first step is to communicate as if you were an individual and not a corporate entity. This will permit a brand voice to develop and evolve.
In other words, a consistent brand voice should be conversational. Let it talk to your audience as if it was a friend or neighbor. Interject anecdotes, humor and even entertainment. Recommend ideas, respond promptly and honestly to comments and questions and show how transparent you can be.
Finally, use the opportunities in which you engage your audience to offer them a value, perhaps with a discount coupon or promotional rate.
Social media management can play a key role in building trust, but on a more personal level.
Consumers and clients alike gravitate to brands they trust. But building trust takes time and The Attitude Group can help you do that.