- Posted by Dave Chartock
- On September 12, 2015
- 0 Comments
- brand journalism, Brand Management, Communication, marketing, Public Relations
While “Brand Journalism” is an up and coming trend for the PR industry, it is not new for The Attitude Group (TAG). The Attitude Group has been combining it with content marketing for more than a decade.
Brand Journalism is all about maximizing impact using an article or series of articles and public and media relations outreach with a journalist’s objectivity training and mindset to create more positive perceptions that can help grow your business or brand.
By definition, Brand Journalism merges brand management with journalistic storytelling creating more positive perceptions to help grow your business. And, more often than not, “perception is reality.” For this reason, when the public is told a story written as a news or feature story, they are more apt to believe it regardless of whether it is about people, effects or products. And when visual elements are added, the perception is stronger.
Because Brand Journalism focuses on niches, similar to how B2B publications approach specific industries and market sectors, it is used to maintain and increase social media feedback as well.
Brand journalism may be an up and coming trend for the PR industry, but it is a discipline TAG has practiced for years.