- Posted by Dave Chartock
- On July 31, 2015
- 0 Comments
- Blogging, Brand Identity, Digital
You are a musician with a distinct sound that’s your brand. You have a successful product that’s your brand. You are a chef with a signature dish that’s your brand. You are an artist, and your style is your brand.
“Branding” is a term most small businesses do not understand. Branding could be your approach to pet care, and your expertise is your brand…and your business.
The majority of small businesses are neighborhood brick and mortar companies that want to increase in-store traffic and thus revenues. This can be accomplished, in my opinion, by approaching them with a way to increase their profits. Then they want to know the cost.
The key is to exploit their expertise for what they are known for and include how many years they are in business. Why do they think they have been in business for so long (if they have)?
Regardless of the company type, they are still “neighborhood” businesses: for a medical practice (especially dental because they want to increase their business), they think it is social media. The key to social media, of course, is consistency. Having someone, such as the experts at The Attitude Group, monitor your social media platforms and engage people, with conversations and answers. For these types of businesses, they need “testimonials” from patients on the work and price they got. For restaurants, it’s based on their specialty and pricing, “reviews,” etc. To determine what’s wrong with a restaurant, you send in anonymous customers who can rate their food, prices, and service. For this, they pay a fee. From there, you can determine what’s wrong. Do a needs analysis. For a restaurant that is doing well, it should be based on the quality of the food, the chef’s specialties, posted reviews, and press release reviews sent to yelp and food editors/writers/bloggers.
If you “market” and exploit a business’ expertise you will increase their revenues, build up a customer base, etc. Depending on the type of business, a website can increase business, BUT, there needs to be a way to get people to go to the website – and that actually requires social media management and, depending on the business, advertising to drive people to the website. For example, car dealerships promote buying on their websites and their ads don’t promote sales and incentives, but the sites themselves.
It is imperative that your brand and identify be managed with tailored solutions, not for the short-term, but for the long-term. In today’s digital world, these are tools deemed necessary to ensure a business has a means of communications with customers, a method of addressing negative feedback, and a method of maintaining a positive image.
Now, your loyal customers will always have your back. They are patrons, not just clients. (Just like when you buy a particular brand of something you like or do the job well.) But those who are going to grow your business are new customers, and a multi-platform approach. The Attitude Group has developed a multi-faceted approach that incorporates social media content creation, social analytics, and social risk.
For the small business owner, social media is a blessing. It is a tax-deductible, inexpensive to gain exposure and a way to connect with prospects and customers.
Our objective at The Attitude Group is to help your business leverage social media and expand your digital presence without sacrificing your time. In other words, we do it for you so you can focus on what you do best. And, we do it seamlessly!
You/Your business is your brand. Your brand is your business. Let’s grow it together. For more information, click here.